Task
Formalities:
Submission:
Weight:
It assesses the following learning outcomes:
Rubrics
Exceptional 90-100 | Good 80-89 | Fair 70-79 | Marginal fail 60-69 | |
Knowledge & Understanding (30%) | Student demonstrates excellent understanding of Advertising, Media & Brandingkey concepts and uses vocabulary in an entirely appropriate manner. | Student demonstrates good understanding of the task and mentions some relevant Advertising, Media & Branding concepts and demonstrates use of the relevant vocabulary. | Student understands the task and provides minimum Advertising, Media & Branding theory and/or some use of vocabulary. | Student understands the task and attempts to answer the question but does not mention key Advertising, Media & Branding concepts or uses minimum amount of relevant vocabulary. |
Application (25%) | Student applies fully relevant knowledge from the Advertising, Media & Branding topics delivered in class. | Student applies mostly relevant knowledge from the Advertising, Media & Branding topics delivered in class. | Student applies some relevant knowledge from the Advertising, Media & Branding topics delivered in class. Misunderstanding may be evident. | Student applies little relevant knowledge from Advertising, Media & Branding topics delivered in class. Misunderstands are evident. |
Critical Evaluation (25%) | Student critically assesses in excellent ways, drawing outstanding conclusions from Advertising, Media & Branding topics delivered in class. | Student critically assesses in good ways, drawing conclusions from Advertising, Media & Branding topics delivered in class. | Student provides some insights but stays on the surface of the topic. References may not be relevant. | Student makes little or none critical thinking insights, does not draw conclusions from Advertising, Media & Branding topics delivered in class. |
Communication (20%) | Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. | Student communicates their ideas in a somewhat unclear and confusing way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
“All grades are provisional, pending moderation.”
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