Ethical Issues in Marketing, and How to Resolve Them

PUBLIC RELATIONS, CRM, AND ETHICS

Assignment Overview

Ethics in Marketing

Worldwide headlines follow ethical lapses of corporate leaders or flawed ad campaigns. Some survive the negative publicity, but others do not recover. When organizations do the right thing or give back to communities, the coverage may not become as viral.

Case 3 Resources

Social Responsibility and Marketing Ethics (2021)
Ethical Marketing Strategy (2021)
3 Ethical Issues in Marketing, and How to Resolve Them (2021)
Managing a Socially Responsible Business (2021)
Trends in Ethics and Corporate Social Responsibility (2021)
Corporate Social Responsibility (CSR) (2021)
How to Write a Blog Post: A Step-by-Step Guide (2021)

Case Assignment

Blogs: Ethics & CSR

You will be writing two blogs or articles for your website.

Article 1: Your Company’s CSR

Write a 300- to 350-word article that communicates how your business will give back and is socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company.

• Include at least two Hashtags for the article. You may want to search for a hashtag generator to help.
• Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink.

Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you will be hanging your diploma and moving on to the next chapter in your career.

Article 2: Your Company’s Ethics

Write a 300- to 350-word article that communicates your company’s ethics. It may be written in 1st person plural (we, our) as if you are an employee of the company.

• Include at least two Hashtags for the article. You may want to search for a hashtag generator to help.
• Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink.

Publish both articles or blogs on your website and include a link in this submission.