Audience Awareness Activity

Choose three pieces of media communication targeted to three different audiences. Use websites, online brochures, online promotional pieces, online newspaper articles, or other media available online.

For each media communication, write a 100-word paragraph that describes the targeted audience of the communication.

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Examine the elements, both written and visual, incorporated into the communication for its particular audience.

Explain whether or not these elements are effective in targeting its audience, and whether you believe the writer of the communication has a clear sense of who the audience is. Include the URL for each media communication.

Be sure to cite and reference at least one source, in addition to the textbook, and formatted according to APA style guidelines as outlined in the Writing Center


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