Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of you should be an explanation of this process and how you decided on each of the factors in the matrix.
1. List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.) Need in-depth analysis on the cultural challenges
2. Next, list the variables that influenced these challenges. (Top of matrix.)depth analysis
3. Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest :
Using Hofstede’s four cultural dimensions as a point of reference noted in the case,
Chapters 6 & 7 in International Management: Culture, Strategy, and Behavior
Chapter 6 PowerPoint slides
“In-Depth Integrative Case Study 2.1a: Euro Disneyland” (p. 262) in International Management: Culture, Strategy, and Behavior
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