Strategies for recruiting a more diverse workforce

Internet research: Recruitment

In this assignment students are required to identify and assess employer branding techniques and online external recruiting best practices.

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Students are expected to research and evaluate four companies’ websites and career pages. Students will evaluate recruitment and employer branding strategies and methods and develop higher level linkages between what they observe and what they have learned in the program, outlining similarities and differences and offering evaluation and criticism of the recruitment and employer branding strategies and methods for those companies while recommending ways for improvement based on what they have learned as well as further studies/research.

Students should prepare an analysis report, organized as they see appropriate for the topic, in a way that address all the questions provided for this research. The report should include an introduction and conclusion, should be 8-10 pages (double spaced), APA standards and 12 pts size font. You must also provide a properly cited reference page at the end of the document (including all websites visited).

This internet research analysis is required to be submitted at the end of Unit 5, and which is worth 18%.


Assess and identify employer branding techniques

Assess online recruiting best practices

Examine strategies for recruiting a more diverse workforce

Identify various methods used for external recruitment

Required Materials

Dessler, G., & Chhinzer, N. (2020). Human resources management in Canada (14th Canadian ed.). Pearson Canada Inc.

ISBN-13: 978-0-13-485619-3

Review chapter 6 of the course textbook


1. Select and visit four company websites of your choice (not including the textbook example of McDonald’s in Chapter 6) and review their approach to employer branding and recruitment.  Conduct research to gather information to address but not limited to the following questions:

a. Of the four companies, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there).  What were your reasons for making these choices?

b. How have these companies incorporated social media to support their branding?

c.     What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).

d. What is being done (if anything) to recruit a more diverse workforce?

e. What type of external recruitment methods do these companies use on these websites?  Do they use recruitment websites like or LinkedIn? What is the usefulness of this type of recruitment websites to potential candidates?

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