Assessment | Business Models
The business model canvas is made up of nine parts that, together, end up describing the business model. A business plan shouldn’t be created until this has been done because you need to know what your business model is before you can really create a business plan (Osterwalder et al., 2010). The textbook goes into detail on the aspects of every section of a business model. Supporting statements from research are required and must be cited in APA Format. See grading rubric before starting the assessment.
INSTRUCTIONS: Create a business model for an established business using the template shared in the textbook. You can use a business from the PESTEL Analysis list and/or a business of your own choice. Business choices are listed below:
UBER https://www.uber.com/en-JM/blog/ (Links to an external site.)
Ring https://latam-es.ring.com/pages/doorbells (Links to an external site.)
Green Thumb https://www.gtigrows.com/brands/overview (Links to an external site.)
TESLA https://www.tesla.com/
The required sections that must be included in your Business Model are listed below. KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITIONS
CUSTOMERS
CHANNELS
CUSTOMER SEGMENTS
COST STRUCTURE
REVENUE STREAMS
MidTerm Assessment
MidTerm Assessment | |||||
Criteria | Ratings | Pts | |||
This criterion is linked to a Learning OutcomeAccuracy of Content
The content developed in each category is an accurate description of the respective section. |
|
30 pts | |||
This criterion is linked to a Learning OutcomeCompletion of Content
All section in the required outline were included and completed with a substantial amount of relevant information. |
|
25 pts | |||
This criterion is linked to a Learning OutcomeFormat and Organization
The business model is organized and formatted professionally. |
|
10 pts | |||
This criterion is linked to a Learning OutcomeEvidence of Research in APA Format
Multiple (3 – 6) credible resources were used throughout the text and cited according to APA Format guidelines. This includes proper in-text citation and full citations in a reference list. |
|
20 pts | |||
This criterion is linked to a Learning OutcomeGrammar
Correct grammar, sentence structure, and spelling. |
|
15 pts | |||
Total Points: 100 |