Create a business model for an established business

Assessment | Business Models

The business model canvas is made up of nine parts that, together, end up describing the business model. A business plan shouldn’t be created until this has been done because you need to know what your business model is before you can really create a business plan (Osterwalder et al., 2010). The textbook goes into detail on the aspects of every section of a business model. Supporting statements from research are required and must be cited in APA Format. See grading rubric before starting the assessment.

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INSTRUCTIONS: Create a business model for an established business using the template shared in the textbook. You can use a business from the PESTEL Analysis list and/or a business of your own choice. Business choices are listed below:

UBER (Links to an external site.)

Ring (Links to an external site.)

Green Thumb (Links to an external site.)



The required sections that must be included in your Business Model are listed below.  KEY PARTNERS










MidTerm Assessment

MidTerm Assessment
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeAccuracy of Content

The content developed in each category is an accurate description of the respective section.

30 to >24.0 pts

Full Marks

24 to >14.0 pts

Partial Points

14 to >0 pts

Low Marks

30 pts
This criterion is linked to a Learning OutcomeCompletion of Content

All section in the required outline were included and completed with a substantial amount of relevant information.

25 to >19.0 pts

Full Marks

19 to >10.0 pts

Partial Points

10 to >0 pts

No Marks

25 pts
This criterion is linked to a Learning OutcomeFormat and Organization

The business model is organized and formatted professionally.

10 to >7.0 pts

Full Marks

7 to >3.0 pts

Partial Points

3 to >0 pts

Low Marks

10 pts
This criterion is linked to a Learning OutcomeEvidence of Research in APA Format

Multiple (3 – 6) credible resources were used throughout the text and cited according to APA Format guidelines. This includes proper in-text citation and full citations in a reference list.

20 to >15.0 pts

Full Marks

15 to >7.0 pts

Partial Points

7 to >0 pts

Low Marks

20 pts
This criterion is linked to a Learning OutcomeGrammar

Correct grammar, sentence structure, and spelling.

15 to >14.0 pts

Full Marks

14 to >5.0 pts

Partial Points

5 to >0 pts

Low Marks

15 pts
Total Points: 100



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