Create competitive advantage

Why is it relevant to make a split between upstream and downstream activities in the value chain?

1. Is the value chain also a relevant model for services?

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2. How can the firm create competitive advantage by the use of resources and competences in the firm?

What were Microsoft’s motives in entering the games console market with Xbox?

1.  What are the competitive advantages of Microsoft’s Xbox Kinect and Sony’s PlayStation 3 Move?

2. What are the competitive advantages of the original Wii and the new Wii U?

3. What do you think Nintendo’s chances are of creating a new ‘blue ocean’ with Wii U?

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