Global branding strategy

Evaluate the strengths and weaknesses of Triumph’s global branding strategy.

1. Which of the described international markets would it be most relevant for Triumph to penetrate more in order to secure future growth?

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2. Prepare a marketing plan for capturing more Triumph market share for women’s underwear (lingerie) in the UK market.

Which marketing tools would be most effective in the attempt to capture more market share for the Triumph brand (sloggi men/HOM) in the men’s underwear market?

1. Would it be relevant to sell underwear on the Internet? Evaluate the pros and cons, and make a conclusion.

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