‘Mystery shopping’ in retailing

When would it be feasible and advisable for a company to centralise the coordination of its foreign market distribution systems? When would decentralisation be more appropriate?

1. What is the idea behind ‘mystery shopping’ in retailing?

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2. Why is physical distribution important to the success of global marketing?

3. Discuss the reasons why many exporters make extensive use of the services of freight forwarders.

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