Why do more companies not standardise advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardised global advertising campaigns.
1. Explain how personal selling may differ overseas from how it is used in the home market.
How would you characterise the international marketing strategy of Pret A Manger? Standardisation or localisation?
1. Explain some of the problems that Pret A Manger experienced when they established the first restaurant in New York.