Marketing Strategy

1.       Hertz Rent-a-Car’s 24/7 social care response is impressive, but what can a small business or startup do with fewer resources? Is there a software system or employee response that can help? Should expectations be lowered or not given at all?

2.        Social sales is a new strategy for sales professionals to leverage social media as one of their key sales tools. What software tools or systems exist to help make social selling more efficient and automate some processes?