Compare laboratory and field experimentation

Design an experiment for determining the effectiveness of online coupons based on relevant information obtained from www.coupons-online.com. 6. Coca-Cola has developed three alternative package designs for its flagship product, Coke. Design an Internet-based experiment to determine which, if any, of these new package designs is superior to the current one.

1. What advantages do statistical designs have over basic designs?

2. Compare laboratory and field experimentation.

3. What is test marketing?

4. How can social media be used to conduct an experiment? Social Media