What is your reaction to the statement “The customer is always right”? Is it a sound basis for making adjustments and satisfying complaints? Can it be followed literally? Why or why not?

1. Review both “Building Partnerships 14.1” and “From the Buyer’s Seat 14.1.”

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What is the common thread?

How can you, as a salesperson, gain a competitive advantage in the marketplace from these stories?

What would these themes mean for you as a student or as a professional in a non-selling field?

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