My Company : Nestle Company
Your final case study paper should be 6 pages and will consist of 5 sections (each about 1.5-2.0 pages).
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The first section should be an overview of the company:
- What does the company do?
- What product or service does it offer?
- Where is it located?
- Who are its main competitors?
- What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
- How is it regulated?
This first section should provide a background or base-line understanding of the company in support of the rest of the paper.
For the remaining four sections, should include the following:
- A demand analysis illustrating the most applicable terms, concepts, or ideas in Chapter 3 to include the following – consumer behavior (purchasing power and substitution effect), targeting, switching cost, positioning, price elasticity of demand (demand determinants), interpreting income and advertising elasticity.
- A pricing analysis illustrating the most applicable terms, concepts, or ideas in Chapter 14 to include the following – value in use/value based pricing (product specifications, ease of use, service frequency, change order responsiveness, loyalty programs, and empathy in order processing), couponing, bundling, price discrimination, and price skimming versus full-cost pricing.
- A “What they got wrong” analysis detailing a strategy mistake using the course concepts.
- A “What they got right” analysis detailing a strategy win using the course concepts.
Note : Sample format attached .
Text Book :
Managerial Economics: Applications, Strategy, and Tactics (14th Edition)
James McGuigan, R. Charles Moyer, & Frederick Harris
Cengage Learning, © 2017, 2014
ISBN-13: 978-1-305-50638-1
ISBN-10: 1-305-50638-3
PPT Guidelines :
- Must include (Company Name, New England College, Course Title and Semester, Date, and Your Name)
- Introduction on the company (overview), what does the company do, what product or service does it offer, and where is it located (headquarters)
- Who are its main competitors (list all competitors)?
- What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
- How is it regulated?
- What they got wrong analysis detailing a strategy mistake using the course concepts
- What they got right analysis detailing a strategy win using the course concepts
The Presentation must be organized in the following way:
- Title Slide
- Concise with sections clearly defined
- 10-12 slide minimum (title, conclusion, reference, and question/answer)
- At minimum 10 minutes in length
- All slides must have speaker notes
- No grammar, spelling, punctuation, or typing errors