Distribution channel

1. Define a distribution channel and understand how it can operate in both a business-to consumer (B2C) and a business-to-business (B2B) market

2.Put the role of distribution into context in the marketing mix and comprehend its contribution to product and service value

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3. Discuss the complexity of the relationships between partner companies in the distribution chain and how they can add value for the end-customer

1.Explain the factors that influence pricing decisions in different kinds of organizations and how consumers and customers perceive price

2.Understand the application of pricing strategies and pricing methods

3. Explore approaches to developing value-based pricing

4.Understand how to coordinate pricing decisions with other elements of the marketing mix

5. Discuss the stages for setting prices

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