Describe one successful or unsuccessful marketing practice.

By examining the various research, including your text, the web, how is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society. Describe one successful or unsuccessful marketing practice, evaluating why it is or is not successful.

Must be the correct APA style, include all in text citation, I need scholarly sources no Wikipedia, google…three or more references.