The Innovator’s DNA.

Innovation Scenario Profile: Apple and Huawei

How did each company demonstrate discovery behaviors and generate innovation insights/ ideas?

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How would you characterize or compare the “insight” generation process in a company of your choice? Be sure to tell us what is the company of your choice that you are talking about.

Please be sure to note in your initial posts which readings you are referencing.

should be more than 250 words


Dyer, J., Gregersen, H., Christensen, C. (2009). The Innovator’s DNA. Harvard Business Review.

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