What is a B Corporation?

Write a 1.5-2 page brief or blog post using the following prompt:

Watch the following video about B Corporations https://www.youtube.com/watch?v=tlxZjnBEsaI  – and answer the following questions:

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  • What is a B Corporation? Go to the B Lab website https://bcorporation.net/ and find a certified B Corp company that interests you. Briefly describe what the company does and what makes it a B Corp. How is the idea of being a B Corp. visible in this company’s mission (what the company does)?
  • Have you ever heard of this designation before? Do you personally “vote” with your money (exercising consumer power) by making choices in what you purchase and consume each day? And finally, do you think that being a B Corp. actually matters? Do the companies that get this certification really care or is this just another “greenwashing” marketing strategy?

Your paper should be in Times New Roman 12 point font and double spaced. Please check spelling and grammar.

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