Why do you think it is crucial for companies to have solid Marketing Plans?

Marketing Discussion Questions

Disscusion 1

1. Please briefly introduce yourself to your classmates so everyone can get to know each other better.
2. After reading Chapter 1 and your own knowledge of Marketing, why do you think it is crucial for companies to have solid Marketing Plans?

Disscusion 2

Chapter readings – 3,4,5,6.

By now you should have been in discussions with your group to narrow down or decide on the product or service you will prepare a Marketing Plan on.

Please share your initial thoughts/ findings with your classmates. This is an opportunity to get input from others outside of your group to help you land on the final product/service.

Disscusion 3

Based on this week’s readings (Chapters 8,9) we see how critical it is to make sure you are targeting the correct market segment with your product/service.

Based on this information and your current research for your plan, who have you determined is the target market for your group’s product/service?

 

Text Book Sources

Marketing 12 Edition: 12TH 19 New Edition ISBN 13: 978-1-337-40758-8 ISBN 10: 1-337-40758-5