Discuss the merits of pushing hard on social media

Description

Scenario:

You are the change management consultant for a small traditionally based SME family business in food manufacturing (making simple bakery products) employing just over 100 people. They are currently losing money but have a reputation for good quality.

Required:

1) Sustain acceleration – discuss the merits of pushing hard on social media and other traditional methods Continue to work on process improvements, system structures in order to achieve the desired outcomes. (150 words)

2) Institute change – continual improvement cycle, removal of old habits and let the new ones become the new normal. (150 words)

3) what they can learn from Gregg’s (Greggs plc is a British bakery chain). (150 words)