How will you differentiate yourself from the competition?

The goal of this assignment is for you to present via video the foundational elements of your business idea and business plan.  What will you sell?  Where will you be located?  What is your mission?  How will you differentiate yourself from the competition etc.?
Please note that you may not use franchises for this presentation.  It must be an original business idea and concept.
Please note that I want you to video yourself so that I see both you and your visual aid(s) in the presentation.  I want to see you for 100% of the video.
What you need to cover in your recorded presentation:
Business Name
Business Mission
Problem(s) that you are solving with your business
Competitive Advantage (what is different/unique about your business?)
Description/summary of the industry (NAICS Code and at least two trends in the industry) Watch the video in the Written Assignement folder that shows you how to find a NAICS code.
Target market must include: geography, age, gender and benefits sought (be detailed – ex. Single mothers between the ages of 20 and 45 in Lake County, Ohio who want to save time)
Summary of the services and products
Location of the business
Summary of the competition at least 3 5 businesses (Watch the video in the Written Assignement folder that shows you how to find a list of competitors)
A summary of your skills/experience that will benefit the business
Business hours
Employees needed how many and what roles
List of marketing ideas/tools that can be used to market the business
Potential business risks
Presentation Details:
Presentations will be 4-5 minutes long.
Presentations must include some type of visual (PowerPoint, handout, poster, etc.)  Please show it in the video.