Provide recommendations on how Rotadent can attempt to gain more market share from more well-known brands like Oral-B.

You are Brand Manager for Rotadent that markets electric toothbrushes. Using your knowledge of the decision making process (including levels of decision making, evoked set strategies, and perceived risk reduction tactics) provide recommendations on how Rotadent can attempt to gain more market share from more well-known brands like Oral-B.
Question 2.
Identify and explain the consumer behaviour theories and concepts underlying ALDI’s strategy?