Positive and Negative Information
Please answer the following two questions:
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Discuss how this rating scale impacts business perception positively or negatively.
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- You have recently learned that a lot of positive and negative information is being communicated about the new brand of diet hot chocolate. Should your strategy be to try to bolster the positive information or to stop the negative information? Why?
- Reading reviews will help businesses understand the mindset of their customer as well as what they think about their business. On Yelp, consumers are able to post feedback – both positive and negative – via private or public about a product. Go to Yelp (Links to an external site.) and find a business with a large proportion of positive or negative reviews and discuss how this rating scale impacts business perception positively or negatively.
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