Discuss the link between the new world trade system and the 4 Ps of marketing

1.       Discuss the link between the new world trade system and the 4 Ps of marketing: Product, Price, Place and Promotion.

2.       Discuss the options a firm may consider when entering a foreign market.

3.       Select a company that has expanded overseas. Find out the major reasons for its expansion and how globalisation has affected its business in the last 20 years.

 

Spotify is a Swedish enterprise Take an imaginary walk down Orchard Road, the most fashionable shopping area in Singapore. You’ll pass department stores such as Tokyo-based Takashimaya and London’s very British Marks & Spencer, both filled with such wellknown international labels as Ralph Lauren Polo, Burberry, and Chanel. If you need a