Describe Personal factors that influence customer behaviour.
1. Define Consumer behaviour.
2. What is concept of Consumer Behaviour?
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3. Discuss the Consumer Behaviour process?
4. List and explain the steps in the Customer Buying Process.
5. Describe Personal factors that influence customer behaviour.
6. Describe interpersonal factors that influence customer behaviour.
Paper format
- 275 words per page
- 12 pt Arial/Times New Roman
- Double line spacing
- Any citation style (APA, MLA, Chicago/Turabian, Harvard)