Plaza Mayor, one of Madrid’s central squares, attracts many young people who frequent its many stores for entertain and to meet new people. As friendships and partnerships are created, this can be seen as a “market” where young people meet each other, get to know each other, and spend time together, sometimes forging long-lasting relationships. Part of this fraternization “market” involves seeking out prospective friends. Using the industry characteristics presented in this chapter, explain what type of “market” organization can better characterize this “friends” market in Plaza Mayor.