Develop a simple data model for the music you have on your MP3 player or in your CD collection, where each row is a song. For each row, what attributes should you capture? What will be the unique key for the records in your database? Describe how you might use the database.
You are the vice president of information technology for a large, multinational consumer packaged goods company (such as Procter & Gamble or Unilever). You must make a presentation to persuade the board of directors to invest $5 million to establish a competitive-intelligence organization—including people, data-gathering services, and software tools. What key points do you need to make in favor of this investment? What arguments can you anticipate that others might make?