1. For what other types of products might reverse bidding be useful? What makes a product a good subject for reverse bidding?
2. How does MoneyAisle.com turn the process of investing upside down?
3. Who benefits from the service offered by MoneyAisle.com? Who is negatively affected?
1. How do you think JetBlue’s disaster affected the airline industry from the airlines’ perspective and the traveler’s perspective?
2. What could JetBlue have done to prevent the Valentine’s Day disaster in terms of information systems and management decisions?