(a) How do technical seminars differ from trade shows? When would you use a technical seminar in preference to a trade show?
(b) What are the key features of a trade mission which facilitate its use as a vehicle for researching opportunities in the international market?
(c) What are the characteristics of an effective international salesperson as opposed to a domestic salesperson?
(d) Under what circumstances is the doughnut principle preferable to complete differentiation when promoting in international markets?
(e) In what ways is the role of pricing in the international market (a) similar to and (b) different from the role of pricing in the domestic market?
(f) What influence do distribution strategies have on international price setting?