1. Also study some of the IABC Annual Quill Award winners.
2. Research some of the top public relations agencies to determine what they are offering to their clients.
3. Research some of the major government and parastatal departments responsible for communication. Determine who the public relations agencies are associated with and what tender processes are involved in securing the accounts.
4. Do organisations similar to Absa carry out comprehensive internal communication strategies? Give examples.
5. On a smaller scale, visit a family or friend at work and observe how communication messages are channelled to employees.