How have ZIP codes been used by marketers?

What are the different categories in the VALS 1 typology? How

does it differ from the VALS 2 typology?

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14. How did the VALS 1 typology shape a Merrill Lynch advertising

campaign?

15. How have ZIP codes been used by marketers? Do some research

in scholarly journals and books on the relationship between ZIP

codes and purchasing behavior.

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