Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain

Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processing. The TV’s introductory price is $10,000. a. Who should be Sony’s initial target market? What are the target consumers’ demographics and psychographics? b. How would you identify the innovators for this product? c. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.

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