What are these products?

Consider items you have in closets and cabinets that might be considered cabinet castaways. What are these products? Why didn’t you use them? What could be a marketer’s role to ensure that you use it or discard it and buy it again? Keep a consumer journal for three days. On each day, briefly describe each of your consumer journeys and decisions. Apply the concepts and terms in this chapter to analyze your consumer behavior.

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