Give the advice that you would be giving as the marketer for the government agency

In this experiential assignment develop an essay in response to the following questions.

 

• Your essay should address each of the three questions below. Provide your explanation and rational based on your understanding of chapters 7 & 8 of the textbook. In your answer assume you are the marketer and give the advice that you would be giving as the marketer for the government agency.

 

A government agency wants to encourage the use of designated drivers by people who have been smoking cannabis.

 

• What advice could you give the organization about constructing persuasive communications?
• Discuss some factors that might be important, including the structure of the communications, where they should appear, and who should deliver them.
• Should fear appeals be used? If so, how?

 

Deliverables

• Your answer should be approximately 1 to 1.5 pages.
• You should use 11 or 12 pt point and 1.5 spacing
• Your answer should be submitted in a word or PDF document
• Your name and the course name should be included on your paper.