Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their product/service development?

Cisco (pp. 58–59)

1. How is building a brand in a business-to-business (B2B) context different than that of a business-to-consumer (B2C)

market? How has Cisco managed to develop a strong customer relationship with their target market?

2. How has the industry in which Cisco resides been doing over the last 5 years?

3. Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their

product/service development?

4. Is Cisco’s plan to reach out to consumers a viable one? Why, or why not? As a marketing manager for Cisco, what

would you recommend to be the next steps?