Is it true that offensive language doesn’t matter/ Is there a social consequence in allowing offensive labels or speech?

A well-composed 500 word essay (typed and double-spaced) in essay or op-ed writing style, about the implications of the Matal v. Tam case. Is it true that offensive language doesn’t matter/ Is there a social consequence in allowing offensive labels or speech, as the case suggests? What are the logical implications of the Tam case?