Define reputation in the context of reputation risk.

Educational Objective 7
Describe each of the following with regard to reputation risk:
• Reputation as a key asset

• Key risk sources

• Systemic approach to managing reputation risk

• Implementation of risk management for reputation risk

Key Word or Phrase
Reputation

Review Questions
7-1. Define reputation in the context of reputation risk.

7-2. Identify why reputation is a key asset to an organization.

7-3. Identify examples of external stakeholders.

7-4. Identify examples of organizational risks that can threaten reputation as a key asset.

7-5. Summarize the systemic approach to managing reputation risk.

7-6. Identify the three risk management principles that an organization must follow to implement risk management for risk to reputation.