Identify risk control measures that may be used for trademark and servicemark loss exposures.

Educational Objective 3
Describe the features of trademarks and risk control measures for trademark loss exposures.

Key Words and Phrases
Servicemark

 

Trade dress

Review Questions
3-1. Identify the purpose of a trademark.

3-2. Identify three important features shared by trademarks, servicemarks, and trade dress.

3-3. Identify the characteristic of an arbitrary mark that makes it memorable.

3-4. Define fanciful mark.