What value are these to either stakeholder (Financial Manager or Banker, or how about the investor)?

DQ1

• Does a rule-of-thumb approach to ratio analysis offer any value to the financial manager, or do these tend to favor the financial markets more (e.g., 2-1 current ratio rule or 50% debt/equity rule)?
• Either way, of what value are these to either stakeholder (Financial Manager or Banker, or how about the investor)?
• Scan Chapter 4 & 5
• DQ2
• Refer to the Trend Analysis resources – Trend & Benchmarking Analysis& Trend Analysis before responding to the questions.
  • Why is trend analysis useful in analyzing ratios?
  • Provide an example of Trend Analysis to explain your response.
  • Scan Chapter 4 & 5