How would you identify your core competency (or competencies) and improve upon it (them) to further insulate you from competition?

What would be some creative ways in which you would target the decision maker (who actually makes the decision to buy your product or service), rather than spend time trying to work your way through layers of bureaucracy? In other words, how would you identify and target the decision maker to whom you would make your pitch?

7. How would you identify your core competency (or competencies) and improve upon it (them) to further insulate you from competition? Is this an ongoing process or a one time thing?