Strategic Marketing

Task: SWOT Analysis Individual project, each student needs to select a brand or product of their choice. You may consider a brand or product from a global perspective or from your own country’s perspective. Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper. Questions: Do a SWOT Analysis Describe the segment your brand/ product is targeting (demographic, psychographic, geographic and behavioral). Analyze the value proposition your brand is offering and how they are creating value. Related to their main competitors, is your brand a leader, challenger or follower? Justify your answer with quantitative data and analyze the strategy they follow. Formalities: Wordcount: 2,000-2,500 Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12.5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard’s citation style. Upload your assignment in ‘word’ format.

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