Retail and channel management

Why is it important for retailers to understand the concept of price elasticity even if they are unable to compute it? (100 word minimum) What are the pros and cons of everyday low pricing to a retailer? To a manufacturer? (150 word minimum) Under what circumstances do you think unbundled pricing is a good idea? A poor idea? Why? (100 word minimum) A retailer wants to receive a 35 percent markup (at retail) for all merchandise. If a magnifying mirror retails for $11 per tile, what is the maximum that the retailer would be willing to pay for a magnifying mirror? Please use Times New Roman 11 point font.

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