New International Venture

Prior to beginning work on this assignment, review Chapters 1 through 17 from the course textbook. You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs. Remember to utilize the information you have gathered from your global partner. Utilize the following parameters to compose your final paper and utilize your executive summary from this week’s discussion forum. (For this final paper, the executive summary should be in writing.) NO PLAGIARISM For this paper, you must * Create a company that is expanding internationally. For your company * Provide an executive summary. * Provide a company overview. * Describe the product/service. * State the host country. * Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera. * Create an overall business strategy for the new venture (all other strategies should align to this strategy). * Create a marketing strategy for the new venture, including the use of social media. * Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges. * Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision). * Apply a corporate social responsibility action for the new venture that is specific to the selected host country. * Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements. The New International Venture Final Paper * Must be 12 double-spaced pages (or 2500 to 3000 words) in length (not including title and references pages) and formatted according to APA Style. * Must include a separate title page with the following: * Title of paper * Student’s name * Course name and number * Instructor’s name * Date submitted For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013. * Must utilize academic voice. See the Academic Voice resource for additional guidance. * Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. * For assistance on writing Introductions & Conclusions as well as Writing a Thesis Statement. * Must use at least 10 business resources including at least four scholarly journal or industry articles in addition to the course text. * The Scholarly, Peer-Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. * To assist you in completing the research required for this assignment * Must document any information used from sources in APA Style as outlined in the Ashford Writing Center’s APA: Citing Within Your Paper * Must include a separate references page that is formatted according to APA Style as outlined in the Ashford Writing Center. See the APA: Formatting Your References List

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