JCPenney – Resource-Based Theory and Value Chain Process

Find at least two articles or publications from a Library database that defines or explains at least two elements of the Resource-Based Theory and the important elements of a Value Chain process.  Identify and assess the ways that your company incorporates elements of the Resource-Based Theory and the Value Chain process in achieving strategic objectives.  Emphasize the challenges, best practices, and applications for your company in both of these areas.

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