The objective of this project is to gain proficiency in the strategic marketing planning process. Each week (weeks 3-8) you complete one or more components of a marketing plan for a product of your choosing. The firm can be a for-profit or non-profit entity. It can be a product or service or some combination of the two. It can be a new or existing product and/or firm. Your plan includes an extensive search of secondary literature to learn more about the industry and the competitors. See the “Marketing Plan Worksheet” for more details on the plan. Include the following in your proposal: Select a firm and a service, product or product line, or brand for your marketing plan project. Your marketing plan can focus on a new or existing product or organization. It can be a for-profit or non-profit firm In choosing your firm and product/service, keep in mind that you will need to complete this plan in the next 5 weeks. Provide a one-page rationale of why you want this firm to be the focus of your project. Explain your personal interest or connection with the firm or the industry. Prepare a one-page description of the firm, the market or industry in which it operates and its primary competitors. Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents: 12 point font; single-spaced; use clear headings and minor headings to organize thoughts and analysis; embed tables, charts, or graphs in the text; provide a title page; and an APA-style reference page. Click the Grading rubric link to see the criteria I will use to assess your work and to compare your work to the rubric before submitting it.