Case Study: UFC

Case Study:  UFC Ultimate Fighting Championship (UFC) got off to a crushing start.  In one of the earliest  matches, Tank Abbot, a six-footer weight 280 pounds, faced John Matua, who was two inches taller and weighted a whopping found hundred pounds. Their combat styles were as different as their sizes.  Abbott called himself a Pit-fighter.  Matua was an expert in more refined techniques:  he’d hone the skills of wrestling and applying pressure holds.  His skill – which was also a noble and ancient Hawaiian tradition – was the martial art called Kuialua. The evening went poorly for the artist.  Abbott nailed him with two roundhouses before applying a skull-cracking head-butt.  The match was only seconds old and Matua was down and so knocked out that his eyes were not even closed.  Just glazed and staring absently at the ceiling.  The rest of his body was convulsing. The referee charged toward the defenseless fighter, but Abbott was close and slammed an elbow down on Matua’s pale face.  Abbott tried to stand up and ram another, but the referee was now close enough to pull him away.  As blood spurted everywhere and medics rushed to save the loser, Abbott stood above Matua and ridiculed him for being fat. The tape of Abbott’s brutal skills and pitiless attitude shot through the Internet.  He became – briefly – famous and omnipresent, even getting a guest appearance on the goofy, family-friendly sitcom Friends. A US senator also saw the tape but reacted differently.  Calling it barbaric and a human form of cockfighting, he initiated a crusade to get the UFC banned.  Media executives were pressured to not beam the matches onto public TVs, and doctors were drafted to report that UFC fighters (like professional boxers) would likely suffer long-term brain damage.  In the heat of the offensive, even diehard advocates agreed that sport might be a bit raw, and the UFC’s original motto – “There are no rules!” – got slightly modified.  Headbutting, eye-gouging, and fish-hooking (sticking your finger into an opponent’s orifice and ripping it open) were banned. No matter what anyone thinks of UFC, it convincingly demonstrates that blood resembles sex.  Both sell, and people like to watch.  The proof is that today UFC events are among the most viewed in the world, among the most profitable, and- this is one part that hasn’t changed since the gritty beginning – among the most brutal. Two of the common arguments against ultimate fighting – and the two main reasons the US senator argued to get the events banned – are the following:    They are brutal: UFC celebrates violence and hatred and injury, and therefore, it’s immoral. Besides the bumps, bruises, and broken bones, which usually heal up, but the fighters also suffer long-term incurable brain damage. Therefore, the sport is immoral even through it might be true that in their prime, the fighters make enough money to compensate the physical suffering endured in the latter years of life.Case Study UFC

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