Strategic Analysis

Assignment Content In Week 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance. Select and research a company that is having financial difficulties or is on the brink of bankruptcy.   Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia. You can also access specific information about a variety of businesses in the University Library by searching the following databases: University Library > Databases > B > Business Source Complete University Library > Databases > E > EDGAR University Library > Databases > P > Plunkett Research Online Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following: Evaluate the company’s current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Create a plan to implement the strategies you selected. Include APA-formatted in-text citations and a reference page with at least 3 sources. Submit your assignment.

Evans_STR587_MODIFY SWOT ANALYSIS